Panorama is a marketing team made of AI agents. It lives inside Claude Code, not on another platform, and it plugs into what you already have: the repo on GitHub, the live site, your analytics, and the tools your site runs on. No new sign-up, no new login. Your Claude subscription is enough.

It's built for the founder or engineer who owns the website. You can fix anything in the codebase, but nobody on the team is watching conversion, rankings, or page speed. Panorama is the marketing team you haven't hired yet.

So it does the jobs you'd hire one for. It writes and refreshes your content, runs your email and ad campaigns, and builds conversion-led versions of your pages based on where each visitor came from. It keeps the site fast, checks your analytics and keywords, improves your Google ranking, catches errors before your visitors do, watches what competitors are doing, and makes sure AI assistants describe your site correctly. Then it ships the fixes as pull requests you approve.

Each of these jobs runs as a workflow inside Claude Code: one agent does the work, others check it before it reaches you. Nothing ships on a guess. You can also set the whole team loose on a schedule. It watches your site, runs the agents that are needed, and stops on its own when the work is done, so it never runs up your bill.

The idea is simple: advice only helps if it fits your business. "Make your site faster" helps no one. "Your pricing page loads slowly, and that's the page your ads send people to. You're losing sales there" is something you can act on today.

Every agent works this way. Not "add more keywords", but "your competitor ranks for 'invoicing for freelancers' and you don't have a page for it yet". Not "fix your tracking", but "your signup button isn't being counted, so your ads look worse than they really are". Not "write for AI", but "ChatGPT gets your pricing wrong when people ask about you. Here's the file to fix".

Holding it all together is the Context Graph: a single source of truth about your business. What you sell, who your customers are, how you talk, who you compete with, and everything the agents learn along the way, all in one place. Every workflow reads from it, so everything Panorama does fits your business, not a generic checklist.